When Paygen approached us, they had one goal – to build a digital bank that actually feels built for today's generation. Banking has evolved, but most bank experiences haven't. Slow processes, hidden fees, and complicated interfaces still dominate.
Project
Paygen
Project type
Brand Strategy
Equity
Fintech / Banking
01
Traditional banking hasn't caught up with how we live. We move fast. We work remotely. We send money across continents and we want it done before our coffee gets cold. Yet, banks still act like it's 2005.
The visual identity blends tech confidence with youth energy. We used a fresh green palette that communicates growth and trust, balanced with soft gradients for a futuristic feel. Typography was kept sharp and modern, giving it that “fintech confidence“ without feeling too corporate. Every layout, card, and motion detail was crafted to make Paygen feel alive—not like another banking dashboard.
Secondary
Hex FCA241
Primary
Hex A6CF43
Typography
Hex 000000
Accent
Hex A66CFF
What
Paygen is a modern fintech brand built to make money movement effortless and rewarding. It's more than just transfers—it's about making everyday finance feel simple, human, and a little more fun.
How
Paygen does this through a clean, intuitive app experience, reward-driven transfers, and personalized financial tools. Every detail from layout to microcopy keeps users genuinely engaged.
Why
Because this generation doesn't wait in lines or read long forms. They want speed, control, and transparency—all in one app. Paygen bridges the gap with a modern, effortless experience.
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