For High Growth Startup & Brands
Ideas that MOVE people
INDEX
ABOUT
Made For Every Shade of Beauty
Beauty Affair
Creative
Role
Completed
De Viannies Studio
Design/Development
2026
Beauty Affair
Beauty Affair is a contemporary beauty brand built around expression, confidence, and individuality. The visual identity was developed to give the brand a distinctive presence within a highly visual beauty market while keeping the overall experience fresh, playful and premium.
The design system combines bold pink and coral tones, warm neutrals, expressive typography and editorial photography to create a visual language that feels energetic without becoming overwhelming. Product imagery, beauty portraits, and graphic elements were designed to work together, allowing the products and the people using them to become part of one cohesive visual story.
Beauty Affair is
bold, expressive
,playful
and confident.
Creativity played a central role in shaping the identity. Through visual research, brand analysis, and exploration of contemporary beauty culture, we developed a system that could move beyond packaging into campaigns, digital experiences, and social content.
Every design decision was made with growth in mind, creating a recognizable identity, strengthening product presentation, and giving Beauty Affair a flexible visual system that can evolve as the brand expands.
Creative direction → Visual identity → Brand experience → Growth
